Last Updated:May 30, 2020

  1. Introduction

    We at TireTutor, Inc. (“TireTutor”, “we”, “us” or “our”) know our customers (“you” or “your”) care about how their personally identifiable information is used, stored and shared, and we take privacy seriously.Please read the following to learn more about our Privacy Policy (the “Policy”).By using or accessing the TireTutor website and any other related services offered by us (collectively, the “Services”) in any manner, you acknowledge that you accept the practices and policies outlined in this Policy, and you hereby consent that we will collect, store, use, and share your information in the following ways.Please note that any capitalized terms not defined in the Policy are defined within the Terms of Use.

  2. What Personally Identifiable Information Do We Collect?
    1. Voluntarily Disclosed Information

      When you use our Services, you may directly provide us with the following types of personally identifiable information:

      • Name, email address, telephone number, zip code and home, business, and billing addresses.
      • Information about your vehicle such as vehicle identification number, license plate number, year, make, model, trim (i.e., specific version of a model, which can be a 2-door or 4-door version).
      • Your preferences and requests such as specific brand of tire, performance, miles you drive per year, how many tires you need to purchase and additional service requests as available.
      • Contact information and communications with us when you complete a contact form for our Services, including “Shop Tires,” “Research Tires,” “Personalized Quotes,” “Get a Quote” or other Services we may provide from time to time.
      • Payment information such as payment card number (i.e., credit or debit), expiration date, security code, and billing address and zip code.
      • Reservation details such as your preferred dealer, date and time of your appointment.
      • Proof of purchase from a dealer listed on our website.
      • Searches you conduct, transactions, and other interactions with you for our Services.
    2. Cookies

      “Cookies” are identifiers that are transferred to your browser or device that allow your browser or device to be recognized and inform how and when pages and features on a website are visited and by how many people.

      What are different types of cookies?

      • First and third-party cookies. Whether a cookie is “first” or “third” party refers to the domain (e.g., placing the cookie. First-party cookies are those set by a website that is being visited by the user at the time.
      • Third-party cookies. This type of cookie is set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website, this would be a third-party cookie.
      • Persistent cookies. This type of cookie remains on your device for the period specified in the cookie. They are activated each time when you visit the website that created that cookie.
      • Session cookies. This type of cookies allows us to link your actions during a browser session. A browser session starts when a you open the browser window and finishes when you close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

      Why do we use cookies?

      Our website uses cookies, in combination with pixels and similar devices (collectively, "cookies") to make this website work properly, provide you with relevant content and distinguish you from other users of the website. By using our website, you also consent to the use of cookies. You do not need to allow cookies to visit most of our website. However, enabling cookies may allow for a more tailored browsing experience.

      Through the Cookies in our website, we may collect the following personally identifiable information:

      • IP address
      • Geolocation data
      • Device identification and information
      • Type of browser and/or device you’re using to access our Services
      • Page or feature you requested
      • Your preferred language
      • Behavioral data (e.g., content viewed/clicked)
      • Demographic data (gender, age, interests)

      We use analytics platforms provided by Google LLC (Google Analytics), Hotjar Ltd. and Fullstory, Inc. on our website. These analytics platforms may place third-party cookies and utilize other technologies to collect data on your behavior and devices to help us analyze your use of our website and diagnose technical issues.

      When you click on ads that appear on the Services, our advertising partners may also transmit cookies to your browser or device. Also, if you click on a link to a third-party website or service, a third party may also transmit cookies to you. This Policy does not cover the use of cookies by any third parties, and we aren’t responsible for their privacy policies and practices. Please be aware that cookies placed by third parties may continue to track your activities online even after you have left our Services, and those third parties may not honor “Do Not Track” requests (or other similarly labeled requests not to use cookies on such third-party websites) you have set using your browser or device.

      We encourage you to review the privacy policies of the analytics platforms we use, to learn more about how they process personally identifiable information for each of these purposes, how your information is used in the context of advertising, how long they store this information and how you can opt out.

      You may access the privacy policies of such analytics platforms using the following links:

      We also utilize social media cookies which are set by a range of social media services (e.g., Facebook Pixel). These cookies can track your browser across other sites and building up a profile of your interests and show you relevant ads. This may impact the content and messages you see on other websites you visit. Some cookies may fulfil more than one of these purposes.

      How to delete and block our cookies

      You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including strictly necessary cookies), you may not be able to access all or parts of our site and our Services.

      Collection of your data from our analytics cookies can be deleted. If cookies are deleted, the information collected prior to the preference change may still be used, however, we will stop using the disabled cookie to collect any further information from your user experience.

      Changing your cookie settings

      Your internet browser allows you to change your cookie settings. These settings are usually found in the “options” or “preferences” menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise you should use the “Help” option in your internet browser for more details.

    3. Other Information
    4. If you provide your name, phone number and/or email address for receiving marketing communications, we will be notified when you open an email from us. This information helps us make our communications with you more interesting and improve our services.

  3. How Do We Use Your Personally Identifiable Information?

    We may use your personally identifiable information for the following purposes:

    1. Our Services.
      • Provide and improve our Services to connect you with the best local deals on tires and services for your car, compare prices, present you personalized quotes, research tires and assist you with the booking of the requested services by a dealer.

      Service Type

      Information Collected



      Search Deals 

      Year, make, model, trim of your vehicle (collectively, “Vehicle Details”), license plate number and your City and State.

      To know the type of car you have so that we can search for the right tires and other automotive services for your car.

      We will share the information collected and the deals you looked at with the dealers.

      Research Tires

      Vehicle Details, license plate number and your City and State.

      To search for the right tires for your car and send you a copy of the deal you saved to your email address.

      We will share the fact that you saved this deal with the relevant dealer.

      Get a Quote

      Vehicle Details, your name, email, phone number

      To send your request to multiple (3-5) dealers to have them bid on selling you tires for your car.

      We share your personalized quote request with the dealers to respond.

      Schedule Appointment

      Vehicle Details, your name, email, phone number.

      To auto-email this appointment request directly to a dealer to schedule your visit.

      We share your appointment request and information with the dealer to respond.

      Get a Quote via Phone

      Phone number you called a dealer from using our website.

      To know which consumers called which dealers.

      We share your phone number with our dealers in our monthly reports.

      • Enable and facilitate acceptance and processing of payments, other transactions and verification of your identity. We do not store your credit card information and process payments through a third-party service provider.
      • Contact you (such as by text message, email, phone calls, mail or push notifications) to provide information like booking confirmations and updates.
      • Respond to your questions and requests for information.
      • Collect and enable customer feedback, service-related reviews and comments.
    2. Marketing communications.
      • Market our products and services, optimize such marketing to be more relevant to you, and measure and analyze the effectiveness of our marketing and promotions.
    3. Interest-based advertising.

      When you visit our website both we and certain third parties collect information about your online activities over time and across different sites to provide you with advertising about products and services tailored to your individual interests (this type of advertising is called “interest-based advertising”). We will use interest-based advertising to:

      • Customize content for you that we think you might like, based on your usage patterns.
      • Create aggregated or otherwise anonymized or deidentified data, which we may use and disclose without restriction where permissible.
    4. You may see our ads on other websites or mobile apps (such as Nextdoor) because we participate in advertising networks. Ad networks allow us to target our messaging to users based on a range of factors, including demographic data, users’ inferred interests and browsing context (for example, the time and date of your visit to our website, the pages that you viewed, and the links that you clicked on). This technology also helps us track the effectiveness of our marketing efforts and understand if you have seen one of our advertisements.

      We work with Google Ads, Facebook Ads Manager and other advertising platforms and networks. To learn how to opt out of behavioral advertising delivered by Network Advertising Initiative member companies, please visit the Network Advertising Initiative and Digital Advertising Alliance.

    5. Legal Compliance
      • Comply with applicable laws, protect our and our users’ rights and interest, defend ourselves, and respond to law enforcement, other legal authorities, and requests that are part of a legal process.
      • Operate our business using lawful business purposes and as permitted by law.
  4. How Do We Share Your Personally Identifiable Information?

      We may share your personally identifiable information as described below to provide our Services to you:

    1. Our Affiliates
    2. We may share your personally identifiable information with affiliates of TireTutor. Our affiliates may share, access and use your personally identifiable information as described in this Policy.

    3. Third-Party Service Providers
    4. We employ a limited number of service providers to perform tasks on our behalf in connection with the delivery of our Services to you and the operation of our business (for example, to provide credit card processing, customer service, business analytics and to serve you with advertising tailored to your interests). 

      • Payment Information. We do not share your credit card information with our service providers. We will direct you to our payment processor’s website or platform to process transactions (including payment transactions) for you. Your payment will be processed by Stripe, Inc. or another Payment Card Industry Data Security Standard (PCI DSS) compliant Level 1 Service Provider pursuant to the highest industry standards and guidelines for PCI compliance. The service provider will collect, use and process your payment information, in accordance with its own privacy policies. You can access Stipe’s privacy policy here.
      • Online Comments. We respect and value relevant and useful comments. To enable you leave comments on TireTutor news, we partner with Disqus, Inc., who offers an online public comment sharing platform where users login and create profiles to participate in conversations with peers and enjoy an interactive experience. Using this functionality is subject to Terms and Conditions and Privacy Policy of Disqus You can access their privacy policy here.
      • Our service providers do not have any right to use the personally identifiable information we share with them beyond what is necessary to assist us.
    5. Our Business Partners
    6. To connect you with the best deals on tires for your car, present personalized quotes and book appointments, we may share your first name, last name, contact and vehicle information with the dealers, so that the dealer can contact you to consider a tire purchase or other automotive service or request that you submit a dealer review.

      If you use our “Get A Quote” service, all information you provide in the form will be made available to our network of dealers. You may receive calls, emails, and text messages from dealers and service centers at the number provided (including via autodial or prerecorded calls) or via other contact information provided in the form, with their quotes on tires or service for your car.

    7. Advertisers
    8. We may allow advertisers and/or merchant partners such as tire manufacturers (“Advertisers”) to choose the demographic information of users who will see their advertisements and/or promotional offers. We may provide any of the information we have collected from you in non-personally identifiable form to an Advertiser, for that Advertiser to segment and select the appropriate audience for those advertisements and/or offers. For example, we might use the fact you are located in Boston to show you ads or offers for Boston businesses, but we will not tell such businesses who you are.Or, we might allow Advertisers to display their ads to users with similar usage patterns to yours, but we will not disclose usage information to Advertisers except in aggregate form, and not in a manner that would identify you personally. Note that if an advertiser asks us to show an ad to a certain audience or audience segment and you respond to that ad by clicking on it, the advertiser may conclude that you fit the description of the audience they are trying to reach.

      If you are a California resident, you can contact us to prevent disclosure of personally identifiable information to third parties for such third parties’ direct marketing purposes; in order to submit such a request, please contact us at [email protected]

    9. Aggregated or Anonymized Information
    10. We may de-identify your personally identifiable information so that you are not identified as an individual and provide that information to our Advertisers. We may also provide aggregate usage information to our partners (or allow partners to collect that information from you), who may use such information to understand how often and in what ways people use our Services, so that they, too, can provide you with an optimal online experience. However, we never disclose aggregate usage or de-identified information to a partner (or allow a partner to collect such information) in a manner that would identify you as an individual person.

    11. Business Transfers
    12. We may choose to buy or sell assets and may share and/or transfer customer information in connection with the evaluation of and entry into such transactions. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, personally identifiable information could be one of the assets transferred to or acquired by a third party.

    13. Legal Compliance

    We reserve the right to access, read, preserve, and disclose any information that we believe is necessary to comply with law or court order; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of TireTutor Inc., our employees, our users, or others. 

  5. How Do We Store and Protect Personally Personal Information?

    We retain your personally identifiable information as long as we are providing the Services to you. We retain information after we cease providing Services to you to the extent necessary to comply with our legal and regulatory obligations. We also retain such information to comply with our tax, accounting, and financial reporting obligations, where we are required to retain the information by our contractual commitments to our business partners (such as dealers). Where we retain data, we do so in accordance with any limitation periods and records retention obligations that are imposed by applicable law.

    We maintain a variety of physical, electronic and procedural safeguards to protect your personally identifiable information. For example, we store personally identifiable information in secure cloud-managed platforms, use commercially reasonable tools and techniques to protect against unauthorized access to our systems. We implement periodic and mandatory password change policies and requite two-factor authentication to systems where personally identifiable information is stored. Also, we restrict access to personally identifiable information to those employees and service providers who need such access in the course of their duties for us.

    We endeavor to protect the privacy of your account and other personally identifiable information we hold in our records, but unfortunately, we cannot guarantee complete security.Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

  6. How Can I Request You to Remove My Information?

    If you request, we will remove your name and all other personally identifiable information that you have provided from the Services. In order to request deletion of information, please contact us at [email protected] . We will consider any such request seriously and promptly, although we may choose not to delete information if it is necessary for our compliance with legal obligations, or we otherwise have a substantial need to retain the personally identifiable information. Please understand that it may be impossible or impracticable to delete this information completely, due to backups and records of deletions. In addition, please understand that, if you request removal of your information, you may be unable to utilize associated features of the Services. You may not request the removal of de-identified, anonymous, or aggregate data from our databases.

  7. What are My Rights?

    You may also request access to, correction, restriction, deletion of your personally identifiable information. You may also have rights to restrict or to object to portability of your information to third parties, such as service providers. Such rights may be exercised by contacting us at [email protected].

  8. Age of Users

    Children under the age of 13 are not permitted to use, access or register for the Services in any way. We do not knowingly collect or solicit information from anyone under the age of 13. If we learn that TireTutor has collected personally identifiable information from a child under the age of 13, we will delete that information as quickly as possible. For further information see our Terms of Use.

  9. Changes to Policy

    TireTutor reserves the right, at its sole discretion, to modify this Policy at any time and without prior notice. If we modify the Policy, we will either post a notification of the modification on our website or otherwise provide you with notice of the change. The date of the last modification will also be posted at the beginning of this Policy. It is your responsibility to check from time to time for updates. By continuing to access or use the Services, you are indicating that you agree to be bound by any modifications to the Policy.

  10. Contact Us

    If you have any questions about the Services, please do not hesitate to contact us at [email protected].