Last Updated:May 30, 2020
When you use our Services, you may directly provide us with the following types of personally identifiable information:
“Cookies” are identifiers that are transferred to your browser or device that allow your browser or device to be recognized and inform how and when pages and features on a website are visited and by how many people.
What are different types of cookies?
Through the Cookies in our website, we may collect the following personally identifiable information:
We use analytics platforms provided by Google LLC (Google Analytics), Hotjar Ltd. and Fullstory, Inc. on our website. These analytics platforms may place third-party cookies and utilize other technologies to collect data on your behavior and devices to help us analyze your use of our website and diagnose technical issues.
We encourage you to review the privacy policies of the analytics platforms we use, to learn more about how they process personally identifiable information for each of these purposes, how your information is used in the context of advertising, how long they store this information and how you can opt out.
You may access the privacy policies of such analytics platforms using the following links:
We also utilize social media cookies which are set by a range of social media services (e.g., Facebook Pixel). These cookies can track your browser across other sites and building up a profile of your interests and show you relevant ads. This may impact the content and messages you see on other websites you visit. Some cookies may fulfil more than one of these purposes.
How to delete and block our cookies
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including strictly necessary cookies), you may not be able to access all or parts of our site and our Services.
Collection of your data from our analytics cookies can be deleted. If cookies are deleted, the information collected prior to the preference change may still be used, however, we will stop using the disabled cookie to collect any further information from your user experience.
Changing your cookie settings
Your internet browser allows you to change your cookie settings. These settings are usually found in the “options” or “preferences” menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise you should use the “Help” option in your internet browser for more details.
If you provide your name, phone number and/or email address for receiving marketing communications, we will be notified when you open an email from us. This information helps us make our communications with you more interesting and improve our services.
We may use your personally identifiable information for the following purposes:
Year, make, model, trim of your vehicle (collectively, “Vehicle Details”), license plate number and your City and State.
To know the type of car you have so that we can search for the right tires and other automotive services for your car.
We will share the information collected and the deals you looked at with the dealers.
Vehicle Details, license plate number and your City and State.
To search for the right tires for your car and send you a copy of the deal you saved to your email address.
We will share the fact that you saved this deal with the relevant dealer.
Get a Quote
Vehicle Details, your name, email, phone number
To send your request to multiple (3-5) dealers to have them bid on selling you tires for your car.
We share your personalized quote request with the dealers to respond.
Vehicle Details, your name, email, phone number.
To auto-email this appointment request directly to a dealer to schedule your visit.
We share your appointment request and information with the dealer to respond.
Get a Quote via Phone
Phone number you called a dealer from using our website.
To know which consumers called which dealers.
We share your phone number with our dealers in our monthly reports.
When you visit our website both we and certain third parties collect information about your online activities over time and across different sites to provide you with advertising about products and services tailored to your individual interests (this type of advertising is called “interest-based advertising”). We will use interest-based advertising to:
You may see our ads on other websites or mobile apps (such as Nextdoor) because we participate in advertising networks. Ad networks allow us to target our messaging to users based on a range of factors, including demographic data, users’ inferred interests and browsing context (for example, the time and date of your visit to our website, the pages that you viewed, and the links that you clicked on). This technology also helps us track the effectiveness of our marketing efforts and understand if you have seen one of our advertisements.
We work with Google Ads, Facebook Ads Manager and other advertising platforms and networks. To learn how to opt out of behavioral advertising delivered by Network Advertising Initiative member companies, please visit the Network Advertising Initiative and Digital Advertising Alliance.
We may share your personally identifiable information as described below to provide our Services to you:
We may share your personally identifiable information with affiliates of TireTutor. Our affiliates may share, access and use your personally identifiable information as described in this Policy.
We employ a limited number of service providers to perform tasks on our behalf in connection with the delivery of our Services to you and the operation of our business (for example, to provide credit card processing, customer service, business analytics and to serve you with advertising tailored to your interests).
To connect you with the best deals on tires for your car, present personalized quotes and book appointments, we may share your first name, last name, contact and vehicle information with the dealers, so that the dealer can contact you to consider a tire purchase or other automotive service or request that you submit a dealer review.
If you use our “Get A Quote” service, all information you provide in the form will be made available to our network of dealers. You may receive calls, emails, and text messages from dealers and service centers at the number provided (including via autodial or prerecorded calls) or via other contact information provided in the form, with their quotes on tires or service for your car.
We may allow advertisers and/or merchant partners such as tire manufacturers (“Advertisers”) to choose the demographic information of users who will see their advertisements and/or promotional offers. We may provide any of the information we have collected from you in non-personally identifiable form to an Advertiser, for that Advertiser to segment and select the appropriate audience for those advertisements and/or offers. For example, we might use the fact you are located in Boston to show you ads or offers for Boston businesses, but we will not tell such businesses who you are.Or, we might allow Advertisers to display their ads to users with similar usage patterns to yours, but we will not disclose usage information to Advertisers except in aggregate form, and not in a manner that would identify you personally. Note that if an advertiser asks us to show an ad to a certain audience or audience segment and you respond to that ad by clicking on it, the advertiser may conclude that you fit the description of the audience they are trying to reach.
If you are a California resident, you can contact us to prevent disclosure of personally identifiable information to third parties for such third parties’ direct marketing purposes; in order to submit such a request, please contact us at [email protected]
We may de-identify your personally identifiable information so that you are not identified as an individual and provide that information to our Advertisers. We may also provide aggregate usage information to our partners (or allow partners to collect that information from you), who may use such information to understand how often and in what ways people use our Services, so that they, too, can provide you with an optimal online experience. However, we never disclose aggregate usage or de-identified information to a partner (or allow a partner to collect such information) in a manner that would identify you as an individual person.
We may choose to buy or sell assets and may share and/or transfer customer information in connection with the evaluation of and entry into such transactions. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, personally identifiable information could be one of the assets transferred to or acquired by a third party.
We retain your personally identifiable information as long as we are providing the Services to you. We retain information after we cease providing Services to you to the extent necessary to comply with our legal and regulatory obligations. We also retain such information to comply with our tax, accounting, and financial reporting obligations, where we are required to retain the information by our contractual commitments to our business partners (such as dealers). Where we retain data, we do so in accordance with any limitation periods and records retention obligations that are imposed by applicable law.
We maintain a variety of physical, electronic and procedural safeguards to protect your personally identifiable information. For example, we store personally identifiable information in secure cloud-managed platforms, use commercially reasonable tools and techniques to protect against unauthorized access to our systems. We implement periodic and mandatory password change policies and requite two-factor authentication to systems where personally identifiable information is stored. Also, we restrict access to personally identifiable information to those employees and service providers who need such access in the course of their duties for us.
We endeavor to protect the privacy of your account and other personally identifiable information we hold in our records, but unfortunately, we cannot guarantee complete security.Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.
If you request, we will remove your name and all other personally identifiable information that you have provided from the Services. In order to request deletion of information, please contact us at [email protected] . We will consider any such request seriously and promptly, although we may choose not to delete information if it is necessary for our compliance with legal obligations, or we otherwise have a substantial need to retain the personally identifiable information. Please understand that it may be impossible or impracticable to delete this information completely, due to backups and records of deletions. In addition, please understand that, if you request removal of your information, you may be unable to utilize associated features of the Services. You may not request the removal of de-identified, anonymous, or aggregate data from our databases.
You may also request access to, correction, restriction, deletion of your personally identifiable information. You may also have rights to restrict or to object to portability of your information to third parties, such as service providers. Such rights may be exercised by contacting us at [email protected].
TireTutor reserves the right, at its sole discretion, to modify this Policy at any time and without prior notice. If we modify the Policy, we will either post a notification of the modification on our website or otherwise provide you with notice of the change. The date of the last modification will also be posted at the beginning of this Policy. It is your responsibility to check from time to time for updates. By continuing to access or use the Services, you are indicating that you agree to be bound by any modifications to the Policy.
If you have any questions about the Services, please do not hesitate to contact us at [email protected].