About the Brand

Yokohama Tires is a Japanese tire brand based in Tokyo. In existence since 1917, it was originally founded as a partnership between BFGoodrich and Yokohama Cable Manufacturing. Although the Asian market was its primary focus for decades, it branched out to the United States in 1969, being called the Yokohama Tire Corporation. It is sometimes branded as Advan in Japanese markets. The American branch of Yokohama Tires has focused on creating American-made tires and jobs. With plants located in Salem, Virginia, as well as in West Point, Mississippi, Yokohama has remained dedicated to sustainable growth throughout its enterprise. Yokohama Tires offers a wide range of products for all types of passenger and commercial vehicles. Besides the Advan family of tires, it also sells Avid, Bluearth, Geolandar, Iceguard and Parada tires throughout its summer, winter, all-season and off-road categories. The tires have been adopted by numerous car brands throughout Asia, the Middle East and Latin America and are used as original equipment on Audis, Hondas and Mercedes-Benz vehicles, among many others. The brand is dedicated to motorsports with several sponsorships over the years. It has participated in the GT3 Cup Challenge in road racing and the Mexican 1000 in off-road racing. Yokohama is also a proud supporter of fan-favorite sports, including the Chelsea Football Club and the popular Spartan Race obstacle race. It also supports US Youth Soccer and KaBOOM!, which is a national non-profit dedicated to improving and expanding play choices for American children growing up in poverty.